Articles Written By: Harrison Barnes

This author has written 19837 articles

Smart Marketing For Inventors Chapter 1 – Why protect your invention first?

Are you confused about how to protect your invention and profit from it? This series of 10 articles is a patent and marketing primer for inventors that answers your most commonly asked questions. Topics covered in this series include: 1) why protect your invention first; 2) turning your invention into a marketable product; 3) finding your customers; 4) determining marketability; 5) setting a profitable wholesale and retail selling price; 6) marketing channels; 7) contacting wholesalers and retailers; 8) distributing your invention; 9) marketing companies; and 10) conserve capital (money) except on educating yourself! A must-read for inventors at all experience levels.

Sum of Its Parts

I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services. It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:

Marketing and PR jobs

The job of public relations professional is to maintain and uplift the image and reputation of a high profile person. He also works for the image development of non profit associations, commercial businesses and organizations.
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