Publicity means to be in the limelight whether you like it or not. It means having to work without any 'shifts'. Publicists have to be a creative lot as well. Be in online or offline publicity, it demands much attention from the customer as well as the boss because you're in a way, the key strategy maker (and projector too)! However like all jobs, there are certain rules of staying in a publicity job. If broken, these can cause your career to come down as a pack of cards!