Beware, Hackers Could be Compromising Your Mobile Security
In a recent study of a hundred thousand appliances, researchers from North Carolina State University have concluded, that advertisements in mobile applications pose serious privacy…
Ad Agencies
Nielsen’s Introduces a Breakthrough in Advertising Measurements: Cross-Platform Campaign Ratings
Advertisers say that they are always on the lookout for an accurate and comparable way to determine the true value and reach of their online…
Tourism Ad Draws Flak For Seeking ‘Light-Skinned” Hispanics
New Mexico’s new tourism ad, hasn’t even been shot, but it’s already attracted a lot of censure. It seems that a casting call was made…
Unorthodox Advertising Campaign Raises ‘Hunger Games’ Curiosity Levels
Fans have already purchased enough tickets to ensure that at least a 1000 shows of ‘The Hunger Games’ runs to packed houses. Such is the…
“Homeless Hotspot” Plans Axed
The controversy and the moral storm of outrage, that followed in the wake of the bizarre plan, by a New York advertising agency, to use…
FACE IT
Two out of every five small businesses use Facebook Ads as their preferred and most prevalent marketing tactic. A new survey shows that hundreds of…
U.S. Advertising Report 2011, Harbinger Of Better Times in 2012
Advertising plays a huge role in America’s economy and its economic importance can be gauged from the statistic that US advertising spending totaled an astounding…
Exploitation or Altruism? ‘Homeless Hotspots’ Treading a Fine Line
A human science experiment called, ‘Homeless Hotspots’ has evoked strong reactions, with reaction ranging from, “a blunt display of unconscious gall,” to “unalloyed human degradation,”…
‘Don’t Mock, Celebrate Dads,’ Huggies Learn After Fury Over Ad
Huggies found out the hard way that fathers don’t approve of being portrayed as reckless, incompetent and detached, inferior parents, incapable of looking after their…
Retailing Titan, Gap, Pushes Advertising Perimeters, Through Novel Geo-Fencing Technology
Gap Inc. founded by Doris and Don Fisher in 1969 in San Francisco, with a single store and a handful of employees, has today grown…