Wal-Mart has lifted a ban on sharing scanner data with outside parties. This move will allow economists and analysts to figure out the economic effect…
The Onion, the news satire paper in United States, has joined hands with Canada’s newspaper Toronto Star. The article provides details about the new relationship…
Febreze's "Breathe Happy" campaign, Gillette's "Shave India" campaign and Old Spice are the main products of Proctor and Gamble which have won them 23 Lions…
The impact of advertising on promotion of businesses has constantly been researched. These studies suggest that thrust in sales vis-à-vis raise in advertising expenses has…
Fake news websites are increasing and they are getting bolder with their claims. Last month the FTC said companies controlled by internet marketer Jesse Willms…
Digital-media start-ups are working with marketers in kicking off new services and social networks even before consumers get a chance to try it out. PepsiCo…
The Dow Jones Local Media Group has chosen Atex Advertising to manage and condense its classified, retail and digital ads into a single integrated system.…