Fake news websites are increasing and they are getting bolder with their claims. Last month the FTC said companies controlled by internet marketer Jesse Willms…
Digital-media start-ups are working with marketers in kicking off new services and social networks even before consumers get a chance to try it out. PepsiCo…
The article details Facebook's effort to form a council, consisting of a dozen advertising and marketing leaders, with a goal of discussing the current advertising…
PepsiCo is restructuring it’s marketing department and their market approach to guarantee their brand reaches a more global audience. Jill Beraud, chief marketing officer-PepsiCo Beverages…
Tang becomes Kraft Food’s 12th billion-dollar brand, after 40 years in the market. The global sales for this product have almost doubled since 2006. The…
R/GA opens its 80th office, this time in Stockholm, as part of their global expansion campaign. This follows the tendency of US ad companies expanding…
Mauro Perez has been named the first chief creative officer of StrawberryFrog Brazil. Perez, a former employee of Talent and later an entrepreneur, will head…
Spending on advertising has grown again, with ad spending in the first quarter of 2011 tallying to $32.5 billion. Car manufactures saw the biggest increase…