How Do I Build A Winning Business Plan? – Part 2
Competitor Analysis - Keep it Real
Failure to identify competitors in your business plan is a warning sign to potential investors that either:- you've not done enough research; you haven't acknowledged the competition you face; or that actually the market is not large enough to support any competition. You're not going to find anyone to invest in your business if the latter is true.
It is much better if you acknowledge realistic strengths and weaknesses of your closest ...