Layoffs

So You Got The Sale, Now What?

When you close the sale with a new client don’t you feel great? Did you know that you increase the lifelong value of that new client by doing a few more steps? They aren’t secrets, but when you apply them, they unlock the door to greater returns for you. First, congratulate your new client on their decision and reinforce their commitment to work with you. You want to build that bond so tight, your client will never want to let go. Second, help your new client see that y...

Split Testing Sucks And Other Heresies

Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. Let’s step through it. First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links? Once you have decided your desired outcome, you must find a way that OTHER PEOPLE’S sites can be measured for that outcome. That...
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