Amazon Ramping up Advertising Efforts
The world’s largest online retailer is Amazon.com, but that does not satisfy the company, as it is aggressively expanding in the industry of online advertising.…
Pay-Per-Click Advertising and its Benefits
Organic search engine optimization was the easiest way for businesses to get traffic to their websites. Ten years ago, almost 80 percent of website visitors…
Facebook Races to Close the Gap in Ad Revenue Against Google to Prove its Worth
With the looming possibility of an IPO within the next year, Facebook is working hard to prove its worth. Right now, with the reputation of…
How Google and Facebook are Enhancing the Web Ad Experience
Facebook and Google have both announced new advertising formats. Each company hopes that its new format will enhance the user's experience, and provoke engagement between…
Google Launches Premium Analytics Service
Google has become a household name, and a company which infiltrates many parts of our lives. Perhaps you simply use it for its search feature,…
Advertisers Have A Love-Hate Relationship With Google
Everyone in online marketing, it seems, has a complaint aimed at Google. "Too big" is one of them. Of course,there is a good reason why…
Google To Integrate Its +1 Button With Its Ad Network
Since its inclusion in search results and search ads earlier this year, Google's +1 button will add 'like' option like the one in Facebook to…
Google At 13
Google is entering into its teens and is at a juncture of confusion like any adolescent. In business parlance, right now it is stuck at…
Google Overtaken by Apple as Most Valuable Brand
Apple is the top brand in the world, and according to the 2011 Millward Brown BrandZ study, Google dropped to second. Amazon edged out Walmart.…
Smart Phones To Begin Tracking Your Every Move
As features such as Facebook's Places and Google's Latitude increase location-tracking marketing tactics, consumers can expect to become a part of the new functionality, whether…