Updates on the Great Wiener War August 18, 2011 No Comments on Updates on the Great Wiener War Post View 0 Two major players in the hot dog business, Sara Lee and Kraft, have each accused each other of false advertising. Sarah Lee originally filed suit…
Kraft Foods Featuring New Kool-Aid Ads Aimed at Hispanic Market June 1, 2011 No Comments on Kraft Foods Featuring New Kool-Aid Ads Aimed at Hispanic Market Post View 1 After a 2010 report revealed that Kraft Foods spent a mere 3.8% of its advertising budget on Hispanic media in 2009, the company has decided…
Kraft Lunchables are Adapting to Demands of a More Health Conscious Culture April 19, 2011 No Comments on Kraft Lunchables are Adapting to Demands of a More Health Conscious Culture Post View 1 Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in…
Kraft Foods Adding 50 Jobs With $9 Million Investment February 23, 2010 No Comments on Kraft Foods Adding 50 Jobs With $9 Million Investment Post View 0 Kraft Foods Inc. announced it is investing $9 million into its manufacturing plant in Springfield, Mo. that will result in 50 new jobs. Kraft Foods…
Microsoft to Sell Razorfish June 29, 2009 No Comments on Microsoft to Sell Razorfish Post View 0 Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million,…