Monthly Archives: January 2010

A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. This may seem to be quite a worn idea already for a customer loyalty program but people, no matter how wealthy they are, actually enjoy getting freebies every now and then. 1. The Concept Let’s try to further discuss the concept behind this customer loyalty program. With a rewards-based customer loyalty program, the customer will have fun spend...

A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth: 1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...

Finding business ideas is easy enough. There are endless possibilities that range from products to services which are in need of improvement or modifications. Producing new, improved products or services than those existing is an advantage over the competition. However, prospective entrepreneurs often forget an essential component of their future businesses. They neglect checking if their ideas are feasible to attract a large and sustainable market by conducting marketing res...

How many companies are finding their IT investments are a major blocker to releasing the benefits of Lean Manufacturing and why a new planning approach is needed.

A picture may paint a thousand words, but in the expert witness field you still need to find the right words to describe your practice. It may sound easy, but it is not! Even a seasoned writer searches for appropriate language.

Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be discouraged by failure - or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side of failure. Thomas J. Watson, Sr.

Buyers do not have much time, they have an agenda and want to see as much of the trade show as possible. It is, therefore, imperative that you make a good first impression. This is where having visually pleasing exhibition stands is a must - they must be eye-catching to instantly capture the buyers attention!

You've put months into having your trade show booth designed. Now it's finished or very close. You walk around your new booth like a proud parent when it suddenly dawns on you; you need promotional handouts to go with it! Where to start, though?

One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient. Hour targeting is especially useful when: - we already know the online buying habits of our target; - we w...

Brochures have been around for quite sometime and they have been efficient in promoting a product. They help improve your business visibility in the community.