Monthly Archives: January 2010

Nowadays, a great significance is being given to Performance Management, as companies incorporate them in their effective management strategies. However, a lot of people find this process a complicated one, mostly because of the many options that it offers – on the organization, a specific department/branch, a product or service, and on employees, among others. In order to minimize this confusion, the items below will give you a general idea of what Performance Management...

Want a quote about bad meetings? Here's what Steve Kaye has to say.

A fellow internet radio host recently joined the business mentoring website that I co-own with Alice Seba of InternetBasedMoms.com. Soon after, she sent me an instant message that said, “You and Alice are sure drawing me out of my comfort zone!” I understood immediately what she meant. In the short period of time since she joined our site, she has completely redesigned her website and stepped up on some of the business tools that she needed to make her business run more sm...

The one thing that determines the success or failure of your marketing

One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer. Think of your market niche as the location or domain in which you make your offer. By contrast, your offer is who you are and what you do. Your niche is where and with whom you do it.

Lead capture pages or "squeeze" pages are the best tools to use in a traffic exchange. That way, you can collect names and email addresses for your "list" of potential customers. You know the saying--"The Money Is In the List." But, do you know how to build a squeeze page? A “please sign up,” and a fill-in form won’t get you many (if any) sign-ups. Here are some hints: First, you need to intrigue viewers to get their information. If you’re offering a free newsletter, th...

What's the difference between a "bonus" and a "benefit"? It's simple. A benefit is something that is a part of the product you are selling (or the service); and a bonus is the "more than my job's worth" EXTRA component that has actually nothing to do whatsoever with the product you are selling. Now, it is true that bonuses can have benefits; they SHOULD have benefits and you should tell people about those benefits, else it isn't a bonus and completely worthless, b...