Monthly Archives: January 2010

Ideal Customers – What Do They Look Like?

It's such an easy question to ask: "Who's your ideal customer?" And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she's struggling to reach either one. I'm not surprised. My point is that not all customers are created equal. You must research and identify who is the right customer for you. If you are lucky, they'll find you....
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