Monthly Archives: January 2010

Search engines are Not "the only form of marketing" these days as to how people will find your website (as was the case five years ago)! Many more people are visiting websites where they have seen the url in writing. Why do you think so many television commercials these days always include the web address of the product they are promoting? These tips will do wonders for increasing your Offline Marketing and the amount of traffic to your website, which of course, is what we all want to

Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. Learn three powerful techniques for writing subject lines that succeed.

To know why Adsense is essential for your content sites is to know first how this works

Customer Retention Uses of Web-based Learning Management Systems (LMSs) 8) Around-the-clock, 24-7 tech support. A web-based LMS used to deliver training and product support is able to provide 24-7 customer support, with courses on installation procedures and other types of important information. Top-notch customer support will therefore improve customer loyalty. 9) Map the perception of your company's product and services on your customer's mind. A web-based learning ma...

Customer acquisition and customer retention are important issues for any company today. A simple definition of "customer acquisition" is the process of acquiring or obtaining new customers, and/or converting prospects to customers. "Customer retention" is the process of keeping, sustaining, and/or growing the relationship your customers have with your company and its products and services. These activities become more involved for business-to-business, value-added, manufac...

Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate...

What's an article anyway, and why would I want to submit one to an ezine? That was a two-fold question and will require two answers. An ezine article is usually composed of approximately 500 words on a single subject that would be of interest to your target market. At the end of the article, you should include a "resource box." This box should provide such things as your name, the name of your company, your web site address, email address, and a small blurb about your product/service.

You’ve got a website and it’s selling some copies of your product. You want to sell more, but how do you properly test the changes you make in order for you to know how you are improving your sales? Internet Marketers talk a lot about testing your sales copy and your website, but very few talk in detail about the methodology of this testing. It is very easy to get confused and undo the changes that were increasing sales! I remember when I was at school in my chemistry c...

If you have never gone to an online marketing seminar, you're missing out. I know what you're thinking... "Seminars are expensive." That's true. They are. Some of 'em cost over $5,000. Even the lower-priced parties are around $2,000. "It's a pain in the butt to attend." Again, that's fair. In order to go, you have to get on a plane and fly somewhere. And you have to take time from your work and family to do it. But, there are at least 3 reasons that attendin...

Nobody likes a bully… especially small business marketers. If you’ve ever felt like the little guy taking punches from a heavyweight champion, you know what I’m talking about. Big business has donned its gloves, and is waiting to put small business down for the count.