Monthly Archives: January 2010

12 Ways To Use E-learning For Customer Acquisition And Retention, Part 2

Customer Retention Uses of Web-based Learning Management Systems (LMSs) 8) Around-the-clock, 24-7 tech support. A web-based LMS used to deliver training and product support is able to provide 24-7 customer support, with courses on installation procedures and other types of important information. Top-notch customer support will therefore improve customer loyalty. 9) Map the perception of your company's product and services on your customer's mind. A web-based learning ma...

12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1

Customer acquisition and customer retention are important issues for any company today. A simple definition of "customer acquisition" is the process of acquiring or obtaining new customers, and/or converting prospects to customers. "Customer retention" is the process of keeping, sustaining, and/or growing the relationship your customers have with your company and its products and services. These activities become more involved for business-to-business, value-added, manufac...

How To Use Sponsor Ads To Increase Website Traffic

How many times have you surfed the Internet and noticed that most e-zines and websites have advertisements posted all around its pages? Flashing ads that are popping up and blocking your view are often hard to get rid of. Even some search engines and directories carry sponsor ads. Sometimes those sponsor ads can get in the way, but sometimes the ad appears too tempting not to check. If it was not for those sponsor ads, you might not have realized a specific business or websit...

3 Reasons Why The Copy You Hate Will Bring Profits You Love

Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate...

How To Start Making Monetized Money With Adsense, The Basics

The basics of Adsense. Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their websites easily. If used properly, it can generate a huge and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people do not like to do.

10 Steps to Getting Paid for Your Marketing Materials

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s how to do it.

How To Seek Out Your Competitors

The best way to seek out your competitors is to try and buy whatever product or service it is you’re planning to sell. Enter the market as a customer, and find out what options you would have. Where to Look. It might be tempting to just use a search engine and go by the results that turns up, but you have to remember that plenty of business still takes place outside the Internet. You should also make sure that you pay attention to more traditional methods of advertising...
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