Monthly Archives: January 2010

Nobody likes a bully… especially small business marketers. If you’ve ever felt like the little guy taking punches from a heavyweight champion, you know what I’m talking about. Big business has donned its gloves, and is waiting to put small business down for the count.

Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business.

How to build an user-friendly site? 10 tips to help You.

A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.

The best way to seek out your competitors is to try and buy whatever product or service it is you’re planning to sell. Enter the market as a customer, and find out what options you would have. Where to Look. It might be tempting to just use a search engine and go by the results that turns up, but you have to remember that plenty of business still takes place outside the Internet. You should also make sure that you pay attention to more traditional methods of advertising...

With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction. 1. First on the check list is; is your unique selling position (USP) clear and provoking? You need to find out what makes your business different from...

Any x by y matrix plan has one big risk... but also one big advantage.

Here are 10 misconceptions by companies about entering overseas markets. 1 If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn't everyone always buy the best product? 2 English is the universal language, so we can simply sell in English. This speaks to several issues: Does everyone in the client organization speak, r

I just bought a product after being on a list for over two years. I hadn't spent one red cent with this guy for two years, but like clockwork, his e-mails just kept coming. Day after day after day. Week after week. I finally gave in and purchased his product recently (it's in a field WAY outside marketing). Why did I stay on his list for so long? And why did I finally pony up the cashola for his product? It's because he had taught me to respond. Just like he taugh...

Begin your enterprise by cleaning out your own attic, closets and basement or garage. Talk with your relatives and friends; tell them what you're doing, and ask for donations (or at least consignments) of unwanted items.