Monthly Archives: January 2010

Second in a series of three articles: What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis…and not spend a fortune in the process? If this sounds too good to be true, then you’ve not mastered the art of leveraging your firm’s online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctly. It can also be a huge drain of wasted money and resources if you don’t know what you’re doing.

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world. The demand for online marketing tips and strategies have drasticall...

Is your trade show booth beginning to show its age? Have people seen your booth so many times that you’ve gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can’t scrape enough together to purchase one?

I’ll never forget the day one of my competitors began copying and imitating our products and services! At first it was “flattering” or at least I told myself that, in order to not get flaming mad. I kept telling myself, “it’s competition that makes the world go-round”.

A convection oven that I inherited with the building suddenly stopped working. I called a repair service and the machinery medics were quickly dispatched. Unfortunately, the news was grim... I would need to purchase a replacement unit. The technicians that came out were unable to repair it. In fact, they had no idea why the unit had failed, only that they wouldn't be able to fix it.

Top sales people maintain a laser like focus combined with a strong desire to succeed.

This article distinguishes proactive selling from reactive selling and illustrates the technique and benefits associated with proactive selling.

Consider a ‘Prospecting Certification Course’ for your Sales Managers… “What’s in it for you?” As a Sales manager, are you a ‘Supervisor’ or an ‘Organizer’? When it comes to achieving revenue results for new and existing sales reps, this article will help you decide which side of the fence you should be on… because there is no middle ground.