Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is…
Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials…
Era 2 – websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs...
Enter Era 3 – marketing via podcasts?
Similar to the concept of opt-in email, podcasting takes full adva...