Monthly Archives: January 2010

This article tells about the Capital Asset Pricing Model and its formula. It makes an emphasize on the role of beta in CAPM.

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An opinionated and insightful article exploring Microsoft's belated venture into the portable MP3 market, with the soon-to-be released Zune.

For many companies and organizations, a newsletter is a powerful marketing tool that attracts and retains customers. But how do you publish a successful newsletter? Following are some simple strategies that have worked well for my clients and me.

Today, when everyone is working through the Internet, most businesses are also vying for net space to create their portals. When building a website, the first thing a person checks, is how much web storage they get and if that will be enough for them to upload all the information and images related to their business. This storage space is also used to put in video and audio files, but only a few companies offer free and unlimited web storage facility. With the help of unlimited storage, it becom

Can a brochure pump up leads and sales? You bet, with careful planning and smart execution.

Last week's question from Anthony R. on how to choose the franchise that would best fulfill his life-long dream of owning his own business sparked a number of emails from other readers wanting to offer their two cents on the subject. Some folks offered helpful insights and suggestions on how to pick a franchise and a few things to watch out for, while other emails came from current franchise owners asking me to help them sell their operations to Anthony R. Hmm, sounds l...

Bill acceptors were developed in the late 1960’s to make the selling sodas and candy bars from the vending machine much easier. They would accept the money that the customer has placed in the machine, for the purchase of product.

The Marketing Shack aims to provide, share and solicit various marketing views to set a medium of exchange between various parties regarding their marketing applications and efforts.