The Moment of Truth
You only get one Moment of Truth with customers. Will it be a moment of misery or a moment of WOW?
Monthly Archives: January 2010
Harvard Drug Research Fraud and Cover-up: How Off-Label Profiteering Works
Drug company money influences and corrupts research. That is a given.
What is less understood is why drug manufacturers spend billions for research on off-label uses for their products - uses that were never cleared with the FDA when the drug was submitted for approval.
Off-label use allows drug companies to get "through the back door" what they could never, and I mean never, get away with by going directly to the FDA for approval for a new use of a product - what is known today as an off-label use.
You would hope that researchers wouldn't corrupt the commercial experimentation of a new, or off-label, use of a drug to treat children by covering up their consulting fees from Big Pharma. But that's what happened.
Creating an Effective Advertising Campaign
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.
Creating a Call Center Script
Call center script creation has many pitfalls that can leave your operators and your callers confused. Here are some suggestions for clear communication.
What Are Data Entry Jobs?
Data entry jobs refer to the capture of data on computers. Today this is perhaps one of the few most popular works at home. The rapid proliferation of the data entry jobs can be attributed to the internet. Plenty of opportunities are made available by the World Wide Web for the Homemakers, students and the alike. One of the important reasons for the increase in the on line data entry workers is the sharp decline in the full time on location data entry operators at office. The...
What and Who is an Entrepreneur?
There is an ultimate journey in all of us.
The need to set ones own course, and leave a mark on this planet.
A kind of profound epitaph... that… "I did it my way".
Western Australia needs 18,000 extra workers every year
Skill shortages are set to remain a feature of the labour market, the report concludes, due to the strength of the economy and the ageing workforce. Many of these occupations are on the Australia Skilled Occupation List and the Australia MODL (Migration Occupations in Demand List), which entitles people applying for Australian immigration to extra points.
Crucial Considerations about Marketing Postcards
Postcards give us joy, inspiration and motivation. They can touch our pride, ego, psyche but most of all they touches our soft spot – our heart.
Greetings Card – What, When and How :
Greetings card are a way to express human well wishes and sentiments and emotions. The beginning of sending of greetings card in ancient times can be attributed to the Chinese before the fifteenth century. The first modern day greetings card is supposed to be published in the 1840s. The current day greetings card can be classified under three heads, namely handmade greetings, mass-manufactured and online greetings cards.
Your 6-Step Plan For Press Release Placement
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:
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