Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmark–or rather, roof-mark–as they look down on the city. In preparation for the 2006 Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is already in place, reports the Detroit News, and measures 153 by 316 feet. A North-facing logo will be put in place shortly. The stadium’s vaulted roof is visible from Interstate 75 too, but the main reason Ford is investing in the $175,000 blue ovals is to get publicity from blimp shots during the next Super Bowl.