Monthly Archives: June 2010

Search engines have been developed as the sole source to all the knowledge that the humans could ever posses! And quite obviously, we are adding more content on the internet with each passing today – only to save it for future reference at a click of the mouse button (or touch of our finger!). ‘Jobs’ is currently one of the most searched keywords anywhere on the planet. People want jobs and they are looking towards the internet for getting them. The truth lies somewhere where most don’t tread or think about!

With unemployment rates rising and the recession market affecting jobs it has become difficult to procure a job that provides security and stability (financial). Quoting from the Hindu scriptures – ‘Nothing is stable, everything keeps on changing’; the same can be said about the job scenario today. This has resulted in a confused crowd where people do not know what to do with their degrees and experience in hand. Better still; the confusion is regarding – where to apply! Not that there is a dearth of newer avenues, but everything seems to be saturated and hugely competitive. Hence, a mix of attitude and expertise, coupled with a mindset of working smart is required that will help you find a job that suits you.

All over the world people have been trying to learn the ABCs of advertising. Much to the dismay of everyone the methods keep on changing and therefore it has to be a new strategy every time! Thankfully, the concepts never change – it is to make people interested in your product, by hook or crook! Advertising managers are those people who have risen from being just another creative guy at the desk to managing professionals who can make a whole bunch of creative geeks work under them!

They say that the biggest challenge of an advertiser is to sell a comb to a bald person! Impossible though it may seem, the practicality of the joke has often been tried and various rumors do the rounds one of which serves as an inspiration to the new generation advertisers! The rumor is that with proper advertising techniques, they were actually able to sell the comb to none other than the bald person itself! How they did it – we leave that to you to find out!