Fifth Consecutive Quarter Sees Ad Spending Grow, But Also Rate of Gain Shrinks
Post Views 0Spending on advertising has grown again, with ad spending in the first quarter of 2011 tallying to $32.5 billion. Car manufactures saw the biggest increase in advertising, with Chrysler, Ford, and Toyota all increasing their spending rates over their first quarter from a year ago by a double digit margin. Elsewhere, online advertising increased by double digits.
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Ad Spending Grows for Fifth-Consecutive Quarter, but Rate of Gain Is Shrinking
Fifth Consecutive Quarter Sees Ad Spending Grow, But Also Rate of Gain Shrinks by Harrison Barnes