Tang is Kraft’s 12th Billion-Dollar Brand

Tang becomes Kraft Food’s 12th billion-dollar brand, after 40 years in the market. The global sales for this product have almost doubled since 2006. The global marketing campaigns have helped this brand reach this goal. At the same time, the company has been giving regional marketing teams more freedom on their market approach and has made the flavors customized in different regions.

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To the Moon and Back: How Tang Grew to Be a Billion-Dollar Global Brand