July 2011 Archives

Olympics are What McDonald’s is Using to Show that it is Responsible in Marketing Good Nutrition to Children

July 21, 2011

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McDonald's bolsters its efforts to give the image that it is a "nutritionally responsible marketer" towards children as the 2012 Olympics approaches. A 50 minute…

Marketing Chief of Time Warner Cable Leaves Company

July 21, 2011

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Marketing chief Sam Howe has officially departed from Time Warner Cable as of last Friday. Howe has held the executive title at Time Warner Cable…

Language War Does Not Need to Go on for Hispanic Marketers

July 21, 2011

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Since the year 2000, the majority of the U.S Hispanic Market growth is happening from births happening inside the U.S and not due to immigration…

Not Happy with the Offer? Submitting a Counter Offer

July 21, 2011

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It can be a bittersweet thing when you are offered the job you've been hoping for, only to find out that the salary isn't anywhere what you had hoped for. You don't want to decline the offer, yet you're not willing to work for the pay offered. Read on for suggestions on negotiating your pay.

Builders and Destroyers

July 21, 2011

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Several years ago, I wrote an article for BCG Attorney Search called ''Builders and Destroyers''. In this article, I discussed the two types of people one may encounter inside a law firm: (1) People whose mission it is to build and improve things around them, and (2) People whose mission seems to be to tear down, criticize, and damage the whole.