Nivea issues apology for its ‘Re-Civilize’ black man ad

Nivea, a large maker of personal hygiene products, is apologizing for a recent ad campaign that displays a black man with the bold word “RE-CIVILIZE yourself”. The company issued the apologize soon after the ad was pulled. Nivea said that they were deeply sorry, acknowledging that the ad was inappropriate and offensive.

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Nivea Apologizes for Wanting to ‘Re-Civilize’ Black Man