Steve Jobs and the Secret of Apple’s Success

Apple is a company inextricably tied to the word “new” — new categories of consumer technology, new distribution models. But when it comes to marketing, Steve Jobs has proven to be 100% old-school: back up great products up with creative advertising, big media spending and smart retail. Apple’s strategy has also meant retaining solid distribution through third-party retailers. Apple is among the top 100 U.S. advertisers.

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How Steve Jobs’ Apple Married Mass Marketing With Unabashed Creativity