Advertising: A Shared History in Detroit Is an Ad Inspiration

The Chrysler Group is bringing to life the advertising theme for its Chrysler brand. The musical is the beneficiary of an elaborate promotional initiative by the Chrysler brand that supplements the show?s own efforts to encourage ticket sales. The Chrysler brand will also buttress the show?s marketing with colorful signs to go up in coming days in Penn Station and Times Square.

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Advertising: A Shared History in Detroit Is an Ad Inspiration