Fifth Consecutive Quarter Sees Ad Spending Grow, But Also Rate of Gain Shrinks

Spending on advertising has grown again, with ad spending in the first quarter of 2011 tallying to $32.5 billion. Car manufactures saw the biggest increase in advertising, with Chrysler, Ford, and Toyota all increasing their spending rates over their first quarter from a year ago by a double digit margin. Elsewhere, online advertising increased by double digits.

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Ad Spending Grows for Fifth-Consecutive Quarter, but Rate of Gain Is Shrinking