Social media startups working with major brands

Digital-media start-ups are working with marketers in kicking off new services and social networks even before consumers get a chance to try it out. PepsiCo is the best example of this for its partnership with Foursquare in 2010. At that time, Foursquare had around 1 million users, but today it has over 10 million users.

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Why Brands We Know Partner With Startups That We Don’t