Marketing Lessons Learned in Qantas Job Cuts Announcement

This article summarizes the changes laid out by Qantas in order to try and improve profits after having a loss. These plans include scaling back some routes, ordering aircraft worth $9 billion and embarking on a new venture with an eastern airline at the cost of 1000 jobs. This hit home hard for many Australians who see Qantas as an Australian success. Their move into the Asian market may compromise this strong identity in the search to try and increase profits.

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Qantas job cuts announcement revealed marketing lessons – SmartCompany.com.au