Marketers Honoring Sept. 11, With Care

As the 10th anniversary nears, however, marketers, media companies, and advertising agencies are changing course, involving themselves with sponsorships, screenings, fund-raisers, programming and other highly visible activities. Those taking part include blue-chip names like American Express, AT&T, Best Buy, CBS, Chrysler, Clear Channel, Condé Nast, Discovery Communications, General Motors, Google, Home Depot, National Geographic, Time Warner, Verizon, and The New York Times, which is publishing a commemorative section.

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Honoring Sept. 11, With Care