Articles Written By: Harrison Barnes

This author has written 19837 articles

Successful Merger Synergies – How To Make It Work

“We tend to overestimate what we can accomplish in a day and underestimate what we can accomplish in a year.” This is particularly true in the case of mergers or acquisitions. Recently, a company I founded, EMJ, was acquired by SYNNEX. Prior to that EMJ had acquired 12 other companies. The following is a list of lessons I have learned on how to do a successful merger. 1. Challenge assumptions: Most management thinks all companies work more or less the same. This is not...

A Look at Used Metal Detectors

There are many kinds of metal detectors - gold detectors, coin and jewel detectors, relic hunting detectors, beach-hunting detectors, and underwater metal detectors. Buying a metal detector can be a tricky affair. Before one decides to buy a metal detector, here are a few points to consider.

Can Your Small Business Afford Not to Have a Web Site?

I’ve been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this article, I’m going to discuss my “opinion” on one reason why, even if your target market is strictly local, your small business can’t afford not to have a web site.

So What’s In It For ME?

Make sure that the words you use on your Web site are benefit-oriented rather than feature-oriented. Instead of telling your potential customers what your product can do (features), tell them what it can do for them (benefits). In other words, describe the product in terms of the result it offers rather than the product itself.

So You Got The Sale, Now What?

When you close the sale with a new client don’t you feel great? Did you know that you increase the lifelong value of that new client by doing a few more steps? They aren’t secrets, but when you apply them, they unlock the door to greater returns for you. First, congratulate your new client on their decision and reinforce their commitment to work with you. You want to build that bond so tight, your client will never want to let go. Second, help your new client see that y...
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