Entertainment Weekly plans to introduce an interactive section show on Monday in which consumers are going to discuss TV shows with editors and friends while…
When MTV's Jersey Shore won $420,000 tax break from New Jersey's Economic Development Authority this week local politicians predictably expressed their outrage with one notable…
Marketers love compliments especially when people say great things about their brand. The former COM of Dell knows things are more satisfying than seeing positive…
A start-up entrepreneur should either concentrate on the customers first or the brand should come first. Which is better? This article endorses marketing and branding…
Most CMOs fail to see the potential of using Facebook as a viable business-building tool, but instead approaching it as an experimental ad platform. This…
Yahoo, AOL and Microsoft have traditionally competed for digital advertising revenue, have created an unusual partnership in which they will sell ads for one another.…
Walmart is buying OneRiot, a mobile ad targeting company as part of its plan to increase it's competitiveness in e-commerce, especially against the likes of…