King C. Gillette: Inventor, Marketer, and Strategist
In this article, Amit Agarwal narrates King C. Gillette's journey toward success. Gillette, a traveling salesman, revolutionalized the men's shaving industry. Although technical experts discouraged his idea in the beginning, Gillette never lost hope. The salesman eventually became a successful inventor! He replaced the dangerous 'cut-throat razors' with the 'double-edged safety razors.' In fact, Gillette's business concepts find great relevance in today's marketing techniques.