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The logo must be suggestive, but not too open to interpretation. The message that it transmits must be ambiguous enough but without leaving room to wrong interpretations.

Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more.

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.

Words are important in expressing your ideas. The shortest words are the best and the briefest sentences are best.

Examines essential principles of the writing and composition of the press releases and provides an insight into the main steps of this process.

Drug company money influences and corrupts research. That is a given. What is less understood is why drug manufacturers spend billions for research on off-label uses for their products - uses that were never cleared with the FDA when the drug was submitted for approval. Off-label use allows drug companies to get "through the back door" what they could never, and I mean never, get away with by going directly to the FDA for approval for a new use of a product - what is known today as an off-label use. You would hope that researchers wouldn't corrupt the commercial experimentation of a new, or off-label, use of a drug to treat children by covering up their consulting fees from Big Pharma. But that's what happened.

Jobseekers often ask me what the difference is between a "standard" resume and a telecommute resume. So I have compiled this short article to explain those differences.

Here's a field-tested and proven model for coaching call center agent phone calls. It's highly effective for improving quality, yet profoundly simple to execute.

Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it's easy to move on to the next best thing. If you don't want t...

Too many business owners, when presenting their sales pitch don’t think about whether their style could be perceived as pushy or aggressive, and don’t realise what they could be losing. In this article we consider what being pushy or aggressive looks like and how it can damage building long term relationships.