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In the decades since World War II, economics prowess replaced military power as the crucial geopolitical determinant. The resilience of a country is measured by its inflows of foreign investment and by the balance of its current account - not by the number of its tanks and brigades.

You’ve put a lot of work into your business, but finding new customers is still a pain. The solution is to create systems that work over and over again to fill the pipeline with prospects and convert more of them to customers. If you’re ready attract more customers, boost sales and save enough time to take a well-needed break, read on.

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy. 2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch. 3. Make sure you show your reader that they are getting a b...

How to market effectively when the postage rates go up

I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...

The one thing that determines the success or failure of your marketing

The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.

People love to have access to things that other people can’t get. It makes them feel special, and it is a marketing tactic that really works. Granting access to secret pages works well on the Internet. It works best when it is limited. For instance, you can grant access to only a lucky few, or you can have a time limit for accessing the pages. You can grant access to secret pages on your website with an autoresponder. The way this works is quite simple. You create...

Doctors Excuses Relieve many from work or school -- when absolutely needed.

Article marketing can seem a boring, tedious and underwhelming form of promotional marketing. But don't be fooled. It packs a powerful punch in terms of its effectiveness and ROI (Return On Investment).