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Do You Know What Your Customers Want?

"The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy" - Bob Serling I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it's not so obvious after all. What do I mean by that last statement? Have you noticed the ads that most business place, if they place any at all? Don't most of them focus on the business, and not ...

Extracting Real Benefits From Travel & Expense Management

For your company to truly reap the rewards of a structured corporate travel policy, it must focus on one thing above all else: compliance. Unfortunately, while the explosion in convenient Self Booking Tools gives you a lot more freedom of choice, it also makes compliance a great deal more challenging. Any technology that supports an increase in compliance to policy has merit; it will save your company money and bring back the benefits of corporate travel. Today's diversit...

Customer Management Relationship

The catch phrase of the 1990s, Customer relationship management, was an instant darling of large and medium business houses, which in theory promised to develop and manage a happy and cordial relationship with customers. Now a decade and more into customer relationship management, organizations are slowly realizing that the unwieldy process is no longer easy to handle easily, as they initially thought, and forging a relationship forever is not gaining ground. The reasons f...
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