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Custom T-shirts and What Kind to Purchase

Deciding on what kind of shirts to print on is sometimes the most important part of getting custom t-shirts done correctly. However most people are the least informed on this part of the process. So I thought I would try to educate people about this part of the decision making process. There are many different bands, fabrics, weights, finishes, styles to consider. T-shirts are as ubiquitous as any advertising forum available today. Brand loyalty is great but from my experience most people can’t really tell the difference if two similar shirts are juxtaposed.

Ideal Customers – What Do They Look Like?

It's such an easy question to ask: "Who's your ideal customer?" And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she's struggling to reach either one. I'm not surprised. My point is that not all customers are created equal. You must research and identify who is the right customer for you. If you are lucky, they'll find you....

10 Marketing Tips For Entrepreneurs

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business: 1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’...
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