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Peddlers, Strawberries And Motives…

Most everyone earns a living doing something - working for an organization or peddling something. We are the peddlers. That is, all of us who have something remarkable (we hope) for others. Something we believe in - products, services, ideas and programs - that we hope a few people like us will try, buy, and be happy they did. Now there are all sorts of peddlers. There is the peddler who shows the fat red strawberries at the top of the basket. You get wide-eyed when ...

Why Bother Building A Brand?

At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card. "I know that logo. We've been in touch in the past," I said. "That's right. I know your name," he said. Although we weren't able to pinpoint when or why we'd exchanged mail previously, we guessed it had been at least five years back. Neither one of us has an extraordin...

Affiliate Marketing Tip – Write A Free Ebook

Writing a free ebook is a great way to sell more affiliate products. The ebook can work for you in two different ways and I encourage you to use both methods in each free ebook you write. The first way is to promote affiliate links directly in your ebook where appropriate. You can casually mention a product in the body of a particular chapter, review a product as part of your ebook, or add an “Additional Resources” section to the end of the book. The second way is to ...
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