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Ideal Customers – What Do They Look Like?

It's such an easy question to ask: "Who's your ideal customer?" And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she's struggling to reach either one. I'm not surprised. My point is that not all customers are created equal. You must research and identify who is the right customer for you. If you are lucky, they'll find you....

10 Marketing Tips For Entrepreneurs

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business: 1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’...

How to export to China

There are mainly 3 ways foreign investors can adopt to export their goods in China mainly 1) direct distribution of goods into China, 2) establishment of a joint venture and lastly 3) acquiring a qualified agent or distributor with a vast sales network.

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.
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