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Trade Show Giveaways: What Works

You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right? Well, for most trade show exhibitors, attracting customers is just as important as the product they are selling. Enter trade show giveaways! Trade show giveaways are promotionals tools (items, handouts, marketing materials) designed to attract customers, promote business, and help market a product...

Attracting (And Keeping) Top Performers

Good people are hard to find, the saying goes. For example, by the year 2000 over 190,000 computer programmer and other information technology jobs will be vacant, according to a Bureau of Labor Statistics report. (This is now a bit out of date, and although the dot-com bustups and the 2000-2001 recession has eased things a bit, it is still difficult to lure top talent.) It may be easy to fill these empty positions if you are a software giant like Microsoft, but there is a tr...

Atos Origin Signs A Contract With Wm Morrisons For Fuel Card Management

London, UK – July 11th, 2006 - Atos Worldline, an Atos Origin Company, today announced that it has been awarded a five year contract by Morrisons Supermarkets to provide support and business account services for its new Business Fuel Card. It is the first card in the UK retail fuel market to be EMV compliant and Chip & PIN based. Following the successful takeover and integration of Safeway sites, Morrisons intends to substantially grow its retail fuel business and as part ...
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