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Is Telemarketing Effective?

Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of marketing, business are looking elsewhere. But, can an effectively run telemarketing campaign still pay off? Is your business the right type to take on the telemarketing world? There is little doubt that telemarketing has been successful, but with so many worries about legal action, it is necessary to do several things to ensure your ...

On-Hold Messaging, Making the Most of a Captive Audience

What do your customers hear when they call your business phone number and navigate come through your Interactive Voice Response (IVR) or when they are transferred to a different department? If the answer is silence, nothing at all, or passive "elevator" music, we need to assess how effectively you are marketing to and supporting your customers while they wait in queue to speak with a real person.

Non Aggressive Marketing Techniques

Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business. This leads to an inner frustation for many and inner conflicts. Whether this is due to one’s passion for one’s true interests, a dislike of networking or another root, there may be a way around blatant self-promotion. When someone receives something of value for free, trust...

Marketing Research: Know Your Customers

Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every marketer's dream to have real, up-to-date information about consumers: their preferences, opinions, attitudes, beliefs, interest...
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