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Make Customers Come Back – Winning Customer Retention Strategies

Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention: 1. Past and Current customer behavior This is the best predictor of how customers will behave in the future. They are the characteristics marketers should most often look at. Analyzing customer tend...

Is There Too Much “Noise” In Your Message?

I am all for advertising. It’s a way of life, and it is needed. I know that without advertising, my local broadcast channels would not be free. I know the power of advertising. I have used advertising in various methods, and I place other people’s ads on my blogs, websites, and in my newsletters. However, there comes a time when it’s too much. I subscribe to two paid print newsletters every month. They are both put out by well-known marketers, both men I believe are at ...

What’s Your Magic Number?

Setting and Exceeding Sales Goals through Key Performance Indicators (KPI) The most successful businesses — and certainly, sales departments — have identified their Key Performance Indicators (KPI); individual gateways that directly effect the outcome of a particular process. Then they measure the competency ratios in line with them. Have you identified the KPIs in your sales process?
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