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Linked In: Basic Marketing Blunders

Like me, have you received email invitations like these? > I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn. > > Basic membership is free, and it takes less than a minute to sign up and join my network. I've received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprise...

Know Your Private Label Rights’ Rights

People who use Private Label Rights content are delighted to see more PLR sites appearing. The explosion of such sites has, however, given rise to a new problem - the overall quality of the articles users pay for. Good (and reliable) writers are snapped up fast and given ongoing work. Regrettably, some PLR site owners seem to be only concerned with getting a batch of articles uploaded no matter what the quality. Competition, as we all know, is a good thing. Quite a number...

iSupport

iSupport South Africa needs you,, see our list of charities that need your donations please.

In Marketing, Enthusiasm Connects

Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about. In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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