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Nation Branding and Place Marketing – III. The Price

A product's price reflects the shifting balance between supply and demand (scarcity) as well as the value of inputs, the product's quality, and its image as conveyed and fostered by marketing and advertising campaigns (positioning). Price is, therefore, a packet of compressed information exchanged between prospective buyers and interested sellers.

Multi Level Marketing

The idea behind multi-level marketing is straightforward. Picture that you have a product to sell. A common MLM product is some sort of universal solution, such as a vitamin pill. You could do one of two things: either sell it directly to consumers or find others who will buy your product from you and sell it to other people. MLM systems require that you recruit people not only to buy and sell your product, but who will also recruit other people to buy and sell your produc...

Marketing That Grabs – Uncover This Hot Secret

Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. It doesn’t matter what your product is. This secret works with everything. To make it even more valuable, practically nobody uses it. That is why it's still a secret. What is it? It is a face. Everyone loves to see a face. Even your pets like seeing your face. Look at all the ways in which people are attracted to faces. A few decades ago, there was the Potato Head...

Marketing’s Magic Bullet

Hundreds of "consultants" make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing's magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part. People buy this tripe because they want "simple" and "no effort" ways to move their business forward.
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