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Creating Customer Value In Your Proposals

Read any book on sales or proposal writing. Go on a sales training course. One of the first topics that will be covered is features, advantages and benefits. Ultimately, any proposal whether verbal or written down has to persuade someone to take an action and this is done by demonstrating the benefits of taking that course of action. In a smaller sale, especially with products it is often easy to list benefits, but with larger proposals you will have to search harder to un...

Is this India’s finest hour?

Travelling around India this month, in blinding contrast to the evident levels of stark poverty that can be seen in a great number of its citizens, something in the air tells one that India is pulsing with energy for change. For throughout the next half a century India will be seen to emerge as one of the worlds most successful economies and will rightfully seat itself as a new world power.

Irish Whisky

The fact that there are only three distilleries in Ireland would suggest that this has always been a small-scale industry. Take time to visit the Old Jameson Distillery in Dublin or the Jameson Heritage Centre in Midleton, County Cork
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