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New Product Development

New product development is one of the most important components of product policy and product management. Product lines and products are appraise and are positioned effectively. Brand decisions are taken wisely. For a higher level of growth, a firm has to look beyond its existing products. A progressive firm has to consider new product development as a cardinal element of its product policy.

Smart Marketing For Inventors Chapter 1 – Why protect your invention first?

Are you confused about how to protect your invention and profit from it? This series of 10 articles is a patent and marketing primer for inventors that answers your most commonly asked questions. Topics covered in this series include: 1) why protect your invention first; 2) turning your invention into a marketable product; 3) finding your customers; 4) determining marketability; 5) setting a profitable wholesale and retail selling price; 6) marketing channels; 7) contacting wholesalers and retailers; 8) distributing your invention; 9) marketing companies; and 10) conserve capital (money) except on educating yourself! A must-read for inventors at all experience levels.

Sum of Its Parts

I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services. It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:

How To Increase The Chances A Prospect Contacts You By 50%

Do You Really Need a Toll-Free Number for Your Business? The answer is YES! If you run a home business, whether it's a direct sales business, a part-time venture, or if you work full-time from home, if you don't have a toll-free number, you could be leaving money on the table. Studies show that a potential client is 50% more likely to contact a business who has a toll-free number. Marketing via the internet draws potential clients from all over the globe. That's what make...
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