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Many products available on the market are geared towards a specific group of consumers. They are created and advertised with this group of individuals in mind and if effective they should cater to the needs or wants of this group. Since in many cases the intended market has specific needs it is important that advertising clearly showcases these needs for the targeted demographic to identify. As with introducing any new product or invention it is vitally important that your cr...

Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:

Help your customers make informed purchasing decisions!

When you don't have the right key, lock picking is a great way to open just about any lock out there.

Read this special article before you consider joining or paying for a "Get Rich Quick" program.

Anyone with a home office, computer or kids in need of school supplies is most likely familiar with a store called OfficeMax. The company was founded in April 1988 and the first OfficeMax store opened in Cleveland, Ohio in July of that same year. The superstore chain now has over 900 locations in the United States and Mexico with just about every kind of office supply item you’d ever need from electronics, furniture and software to post-its and pencils.

Welding is one of the most resourceful activities in the world. Defined as a fabrication process that is used to join materials, welding often requires the melting of a material before joining it to another through the use of heat. The welding industry employs a large number of workers and, because it is a dangerous job, it requires specialized training and certification.

The article defines nameplate and its use in variety of purposes, how it is used industrially and personally for display and promotion of brands.

Ever wonder where the best place to market and sell your textile equipment is. Many manufacturers of Textile and Apparel equipment have begun looking in out of the ordinary places to try and beat the competition and gain access to those hard to find leads.