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The 7 Step Challenge – Does Your Marketing Company Measure Up?

What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like 3R’s. I would strongly advise you to use this as a template for the products and services that you sell.

The A-Z Of Increasing Your Online Marketing ROI Part I

A - Affiliate Marketing Merchant products are promoted on 3rd party (affiliate) websites. When visitors click through from the affiliate site to the merchant site and make a purchase then an agreed fee is paid to the affiliate. If you advertise your products online, affiliate marketing is an efficient way to generate additional business. It is a cost effective form of advertising for merchants, and a simple way for affiliates to earn revenue from their website. B - Ban...

Magic Number Calculator – A Diagnostic Approach to Sales Performance

I walked into a VP of Sales mission with a sales organization consisting of 120 reps spread out over 12 sales regions. They were running at 38% of revenue goal for over 2 years. I ran a Key Performance Indicator study and determined they were running 2 new appointments per week/rep, but their KPI’s dictated they needed to achieve 7. So I announced a training objective to enable them to do it effectively, (now branded the X2 Sales System) and threw quota out the window for 90 days. But I replaced the monthly quota with the weekly 'magic number'. 8 months later sales units sold increased by 520%. Find out how.

The Easy Chair Millionaire: Lazy Money Method?

So, What Exactly Is The Easy Chair Millionaire? Now, you may or may not of heard of The Easy Chair Millionaire? It's a pretty new program (compared to some of the titles out there) but it's already started making a bit of a stir. The Easy Chair Millionaire is a guide that has been put together by a guy who claims to have become a millionaire despite the fact that hes excessively lazy. This guy promises to guide you “by the hand” on the road to an Internet fortune. So, w...

Prospecting Sucks

Let me say this: prospecting sucks. For 5 years I have been an avid student of network marketing. I’ve listened to hundreds of tapes and filled my library with all of the right books. I got into the right mindset, put affirmations all over my home office, and I’ve worked – HARD. I purchased opportunity seeker leads, learned how to set up an autoresponder and tweaked those campaigns for YEARS. I tried every recommended lead provider I could find and jacked up my credit card bi...
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