Layoffs

Do’s And Don’ts Of Emailing Press Releases From A Media Veteran

I'm a big believer in EMAILING press releases. Not only is email dirt cheap, email can often get you in front of editors a lot faster than regular mail or fax. Here's why. Media outlets like radio stations, TV stations, and newspapers get a TON of press releases. During my 20 years working in radio and TV, we got bag loads of mailed press releases every day. Probably 90 percent of them came from politicians and local college athletic programs. Their publicity people are...

Figure Them Out

Brochures have been around for quite sometime and they have been efficient in promoting a product. They help improve your business visibility in the community.

Easy Niche Marketing Success

One of the keys to Internet Marketing success is finding and exploiting underused niche markets. Once you find these niche markets, here is what you must do: 1. Collect e-mail addresses. This will be the key to your online niche business. When you are collecting e-mail addresses, you not only sell to your niche prospects immediately, but you can sell them other products in this particular niche market over and over again. You must collect e-mail addresses! 2. P...

Exhibits Q&A: The Advantages And Disadvantages Of Different Types Of Exhibits And Displays

* What are the advantages and disadvantages of pop-up exhibits? Pop-up displays are fairly lightweight and compact. They can be folded into one or two cases. These displays are also easy to set up. Pop-up displays offer little in the way of flexibility, however. Because the frame must be fully opened to be stable, users cannot adjust the frame to fit smaller or larger spaces. * What are the advantages and disadvantages of panel displays? A panel display usually ...
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